Artist Marketing

How To Sell More Music Online

How to sell more music onlineAs part of our mandate to you our clients, NMZ will do everything we can to promote your music, however there are many things that you can do to advance your music and maximize your earnings. Below are just a few of the many options.

Join a social network.

MySpace, Facebook and their likes act as one-stop band adverts where you can upload anything you want: photos, songs, video, text and more. Limit yourself to two or three social networks though – you don’t want to spread yourself too thinly.

Write an interesting biography.

An artist biog should be concise, informative and interesting. People (particularly venue staff) don’t want to know that your band was formed “in the first year of university or high school by songwriter Joe Bloggs and producer John Smith” – cut out the background and write something that’s a bit different. Write something that keeps your fans engaged.

Take great photos.

Top-notch imagery is crucial if you want to be noticed online. Try to present a uniform ‘look’ that fits with your music. There are plenty of aspiring photographers throughout the Caribbean who will be willing to take press or live photos of you and/or your band for little or no money. Take advantage of them!

Dedicate some time to your fans.

Replying to emails and friend requests can sometimes be a chore but try to avoid blanket “thanks for the add” messages. If you keep things personal you’re far more likely to be remembered and if your audience likes you, they’ll be predisposed to like your music. Make it a point of duty to go online at least once a day and update your page, put up a post and or write comments.

Do something to stand out from the crowd.

The sad truth is that the quality of your music won’t always be enough to get you noticed. Try doing a blog, a quiz, a gimmick – anything that will make your profile a bit different and interesting.

Email blasts.

Once you have a newsletter set up, you have to keep your audience entertained! This is where the email blast come in! After all, they want to know the scoop before the next guy does. Make sure you give them something on a regular basis. Monthly may be a bit too slow, while daily is overkill. Somewhere in the middle is a good way to start. Always remind your fans that your music can be purchased at It has to become part of your routine on stage.

Play live shows.

There’s no CD promotion quite like it. Don’t forget to make sure you remind your fans at every performance and every promotional opportunity where they can find your music. In this specific case, your page on has to become second nature. If someone really likes your show and you, they will gravitate to areas where your music is available.

Support your local live music scene by attending your fellow musicians’ gigs. Ask them for the opportunity to open a few of their shows and then return the favor. It’s a great way for both artists to expose their music to a new audience. Again use the opportunity to promote your music on

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